ABOUT
Wall&decò was born in 2005, from an intuition of Christian Benini, founder and creative director of the brand, originally an advertising photographer: in reproducing an image with large leaves to be used as a backdrop for a photographic set, he immediately perceives its high decorative value and possible declinations in the world of furniture.
The suggestion of the images of the backdrop immediately attracts the attention of architects and designers - Wall&decò appears on the market the same day and in a short time contributes to redefine the aesthetics of wall decoration, with a precise and innovative philosophy.
No more repetition of patterns and geometries, typical of traditional wallpaper, but enlargements and macro-images with a strong material effect. Cutting-edge aesthetics, technical research and innovation are the pillars of Wall&decò on a daily basis. Wall&decò offers a design service.
With various levels of customization, ranging from the adaptation of colors and sizes of the graphics in the collection, to the development of entirely new subjects created specifically for the customer, satisfying even the most challenging project requirements. Wall&decò: a creative vision in which wallpaper becomes a leading protagonist of contemporary living.
CHRISTIAN BENINI
Photographer, Founder and Art director of wall
Christian Benini began his career as a portrait photographer and then went on to specialise in fashion and publicity photography. He has worked in close conjunction with advertising agencies and fashion houses in Italy, the UK and the USA.
Over the years he has honed a precise interest in photography of interiors. In 2005 his intuition inspired him to create Wall&decò: upon reproducing an image for use as a backdrop on a photography set, he perceived its remarkable decorative value, versatility and potential for use in the furnishing world.
This marked the start of a contemporary wallpaper collection for interiors which was then extended to embrace outdoor areas and damp indoor environments, redefining the stylistic elements of wall decorations by proposing blow-ups and macro-images as alternatives to patterns and geometries.
This research path was broadened even further in 2017 with the Essential Wallpaper Collection, dedicated to interpreting the sheer decorative value of textures. An alternative world compared to large narrative designs, featuring 3D patterns, inlays, carvings and metal light details which create veritable bas-relieves. The genesis of surfaces just waiting to be explored by hand and not just with the eyes.
DESIGNERS
TIMELINE
2021
Wallvision Group changes its name to Embellence Group, extending its offer beyond wall decoration, focusing on leading brands in interior decoration Embellence Group lists on Nasdaq First North Premier.
2020
The new CWC- ECO substrate is presented, a breathable, ecological and 100% recyclable support, in addition to the traditional CWC. Launch of Elements, the new ready-to-ship products line Grand Opening of the new Wall&decò headquarters
2018
Wall&decò becomes part of the Swedish group Wallvision, manufacturer and distributor of premium range wallpapers.
2017
The ESSENTIAL WALLPAPER and STYLE COLORS collections are created.
2016
The Milan showroom is moved and expanded.
2015
The Color Match printing system is developed.
2014
Bronzage®, the new printing substrate is created. WET SYSTEM, the first decorative waterproofing coating is patented.
2013
The Miami and Singapore showrooms are opened.
2012
OUT, the wallpaper for external walls, is presented for the first time. WET, the wallpaper for shower rooms is presented for the first time.
2011
The first show room is opened in Milan.
2010
The Life! Collection is expanded: new partnerships with prestigious independent designers to create new styles.
2009
Exhibiting for the first time at Fuorisalone, Milan.
2008
The current head office is opened.
2077
No longer just designers: Wall&decò also turns manufacturer.
2006
First appearance at Maison&Objet, Paris. The first Wall&decò vinyl substrate is created.
